Content writing means content written to explain product or services for which the website is known, using content writing strategies typically written in different format such as blog, text format, videos, audio for the target audience.
Writing social media ad, writing for press releases, essays, they all come under different title categories but falls under content writing for a purpose.
Content marketing is writing anything for target audience to build relationship with our brand and to achieve this a good content writing is needed.
What is content writing?
Content writing is writing, editing and posting content in digital format to hold audience and ultimately reaching the marketing goal. Content includes blogs posts, social media posts, videos, audios, podcast scripts, eBooks, press releases, product category descriptions and many more.
Content written in whatsoever format, but with high quality can deepens brand’s voice and helps in:
· Builds brand awareness
· Increases traffic
· Getting leads
· Improve in SERPs
· Builds relationship and trust with audience
In whole total content writing means the process of talking about your brands story.
Content writers convey meaningful, delightful content to inspire, attract audience to act.
When content is written well means marketing a purchase or get a lead. Content writers turn audience into prospects, and which further turn into paying customers.
Strategies of content writing
After understanding the definition of content writing and how it helps in drawing customers now let’s understand what the things are needs to be taken care while writing content to get accomplish goal.
Here are written some content writing strategies below
1.Content should be answered based on audience question:
content written in answering audience need is its primary purpose. When writing content with explaining about our product, service industry or anything important which needed to be discussed.
Which builds trustworthiness and genuine source among audience, it also makes brand appear more desirable for buying the product from you.
2.Content should be written in more desirable tone:
Even if you have knowledge on your subject but the way you present or make it desirable, and more new perspective keeps audience engaged to act.
To make your content more successful, you need to have unique perspective, expertise and desirable tone which is not anywhere else.
In case if you don’t have information related to content, then we can follow experts of the subject or outreach through social media to find a source willing to provide information, quotes, examples.
Though I follow YouTube, LinkedIn, reddit, Quora even podcasts and I explain in my own point of view.
3.Having deep knowledge:
Great content needs depth knowledge to answer all questions which users may ask.
This doesn’t mean content should be written in vast manner but needs clarity and guide with source of link.
4.Clarity is given priority:
Clarity is not compromised when it comes to content writing.
To effectively convey content to audience it should be well structured content not in complicated lines.
Content should be simple and well-mannered to make understand anybody whosever have understanding or not in subject matter.
5.Try to use a hook for grabbing reader’s eye:
A content’s introduction and hook grabs all opportunities to attract, inspire, readers to read further for long.
According to Caroline Forsey Hubspot writer explains a good hook is holding back users and make it look big picture.
For example, rel=no follow isn’t most exciting thing for her but how SEO is impacts company to reach new audience and how google maintains regulations to check illegitimate sites.
It means when she is writing about 3 important reasons for Google’s getting upset for rel-no follow announcements, used the hook to inspire and build a picture.
6.Using formatting in content for benefit:
content should be written in formatting and hierarchy to understand well for search engines.
Here are some formatting tips below:
Go for short paragraphs:
shorter paragraphs are easier for readers to understand and not extend into long paragraphs.
Content should have headings:
content with headings makes easier for google and user to understand the information.
Using bulleted lists:
like we use here to understand information in organized way.
Bold, italicized or underline information:
Mentioning content in bold, italicized or underlining denotes keynote to stand out and make it easier to find good things.
Adding visual and interactive elements:
videos, images, charts, GIFs, can help in conveying messages and gets a break from text messages.
7.Optimization for Search engines:
Writing good content is not enough for ranking unless it is not optimized for search engines, that’s why writer should know SEO well for Search engines.
Content posted in social media also crawled by google search engines and index it so uses keywords and technical stuff like schema etc mindfully.
8.Diversity should be there for different mediums or platforms:
As SEO is used for ranking content in search engines just like google, other ways are also there for make people aware of your brand.
Nowadays discovery is happening in social media after exploring and “for you” tabs are included. Our research shows that social media is preferred for discovery for Gen Z, millennials, and Gen X.
Different people enjoy different information in different ways and if you are writing only specific type of content and missing the target audience.
To reach a wider audience you need to write content for all types of platforms and medium which means not only blogs or website content but email newsletters, videos etc depend upon business needs and audience.
9.Add multimedia components to break text:
Adding multimedia components such as videos, images, graphs or other types of multimedia components in your content makes it is easier for understanding, for readers.
e.g. here added an image
10.Use call to action (CTA) time to time:
As a content writer it’s your prior duty to not only write good content but it needs to convert readers into desirable prospects and customers. You need to learn how to put CTA throughout your content.
Call to action can be anything, it can be option for subscribing to your channel, to read further for page for more information or to download an email newsletter etc.
Whatever action is asked in name of some information should be justified for audience.
For example, in a YouTube channel in description you are offering a download offer for more ideas a button
11.Edit
After writing a content draft, we edit with something new better perspective and correcting grammars, spellings, fixing structure and improve overall things.
Good content requires a good editing; grammatical errors can make content look careless and unprofessional which can affect your brand’s reputation.
12.Be fast in delivering the point:
Readers are often busy, so making your content delivering to the point is necessary without spending lots of time.
Remove filler words, redundancies, cliches or anything which doesn’t help you in delivering messages fast to readers.
13.Adding important quotes of leaders or experts:
How much ever your content advice is good, readers won’t believe in you unless you use reference of leaders or expert.
And mentioning alternative view to justify your argument, if you are writing something just like which is best blog vs video in writing content for that you can take reference from famous youtubers or bloggers to justify the content or who at least passionate and about the subject.
14.Make the content about reader:
Readers will go for such content which is for them or benefits them, so content should be written in taking into consideration for readers.
This means in content writing content should be framed around readers.
For example: if you are providing eBook, A guide to SEO and readers are reading because of its exciting content and how is it beneficial for them that makes them to read.
How SEO is helping company and its product or services to be known to customers that is mentioned and how its helps in business that also been mentioned.
Content writing is not only writing something in paragraph with points but it actually helps in readers or users that is all about.
15.content which claims something must be justified by examples and data:
Even content writer who is expert in that field, but how does readers is going to believe.
For that to understand examples and details needed to justify and make readers understand this.
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