On-page seo is process of tweaking page’s content ,meta tags and internal links for getting more visibility and traffic. Or in other words optimizing website with required keywords to help search engines to understand our website .
And there comes lot’s of benefits
First comes increase in traffic.
The first five organic results gets 67 % clicks and the next five gets 3% and it drops from there ,so for more traffic you need to be in top.
Secondly high ranking sites CTR is high and for google mobile search results CTR is 26.9% .
Now more than 90% users who search using mobile for something nearby business the same day you will see impact of organic seo and on-page optimization is important factor in ranking.
So you will know something now about how does on-page seo helps in organic ranking and traffic and let’s enter into steps further. This guide explains the fundamentals of on-page SEO and the key factors that influence search rankings.
If you are looking for a step-by-step implementation guide, check our detailed On-Page SEO Checklist for Beginners.
12 essentials on-page seo factors
On-page seo is divided into three categories which are 1) html ,content and website archtitecture and let’s look it individually
Content
You have heard befor that content is king in seo both for search engine and users everything goes around content and factors of content which helps in on-site are as follows
- EAT
Google gives weights according to EAT means expertise authorativeness and trustworthiness ,in google guidelines it is mentioned numerous times it’s importance.
Google has given importance some elements (page rank and links) which is accepted in seo for on-page factors for more information read this .
- Keywords
The best way to get website content is by answering users question in the language you use ,pages that uses the keywords which users types as query as heading,tags,images are more relevant to search.
It’s easy to use keywords for let’s say a furniture store then include keywords like sofa,dining table,bed etc and if it’s specifically any particular category of furniture then log tails keywords used for that specific category e.g long size bed for couple ,4 feet four legged dining table etc .
In short you need to write content acording to users search query including in tags,images etc so before writing research thoroughly .
- Seo writing
Writing content which is relevant for both search engines and users for conversion or traffic to site .some major keypoints is there for helping you master the art as follows
- Emphasize me readability : you have to write the content in such a way that users can find the information quickly and understand well for what they are searching.Don’t over stuff keywords: don’t do keyword stuffing ,it is seen as low in google eyes which was previously used .If you will use now then google will degrade ranking and ultimately remove from SERPs.
- Brief sentences and paragraph: keep sentences and paragraph short otherwise users will run away.
- Use subheading :subheads attract users while scanning page because of its size and make them read down in the content .
- Use bulleted lists: bulleted list makes easier in understanding and attractive and makes them sense for users.
- Visual assets:
Use videos, images and infographics to make more interesting to users and helps in ranking by boosting seo .more than 36 % consumers using visual search before buying any product . if you are not using then traffic will be less .Make sure images should be compressed or else it will affect page speed and images should be shareable which can help in back linking which can boost EAT.
HTML :
Hypertext language which is the code used for webpages structure and content ,they tells users browser what and where to show and tells search engines what is the website all about and where should they rank for
- Title tags:
Title tags are important to give some information about webpage in serps using keywords which users type for that particular content which is not directly helpful for ranking but definitely by seeing these users are going to click the tags and traffic comes to the page and ranking happens.
- Meta description:
Better meta descriptions gives users better undertsanding of page and get’s more clicks so for that meta description is important .
- image optimization :
We have given a brief introduction about images,videos in visual assets section above now we go deep into it why we need to do images optimize .
Images are not read by crawler directly so for that we need to optimize using keywords related to that page and the steps which we need to taken care of are as follows
- It includes seo friendly alt tags
- Choose the right size images for loading fast
- Customize file names properly
- Make sure images are mobile friendly
- Geotagging (for local search):
Local seo is used for businesses in nearby area ,to connect people we need to optimize on-page local seo. There are some seo tactics for local seo which are
- Optimizing local listings and citations inluding name,address,phone number,website url, and bussiness descriptions and customers reviews.
- Optimizing for local content ,including searches for near me ,providing for local based content or buying local website or blog
- Optimizing and building links with local businesses
Make sure to add location in keywords and content wherever it’s required.
Website architecture
A well structured website is important for better crawling and for users to find pages aavailable in website
Factors before optimizing website architecture are as follows
- site speed:
Site speed is important for website ranking as low site speed will drive away traffic and ranking will decrease drastically.So site speed is important factor for websites in SERPs .
It can meet the standards of google core web vitals of minimum thresholds and if website is not attaining these standards then you need to do some changes such as
- Compressing images
- Reduce redirects
- Optimize images
- Leverage browser caches
- Responsive designs:
In year 2016 mobile searches surpassed desktop searches for first time which later grown more ,mobile now accounts more than 56% and tab 2.4% because more usage is through mobile.
Google started prioritizing the site with responsive designs which are made for both mobile and search rankings.The mobile friendly updates only impact mobile based search and still without reponsive designs also ranking happens but google give more priority with sites have mobile site version.
- URL structure:
Google used to give priority when keywords are used to be added in url for ranking ,but after google algorithms change now it’s a smaller role that doesn’t mean it is not valuable but not much unlike before.
- Links:
As per EAT one of the best way to gain website expertise,authorativeness and trustworthiness is to get backlinks from high da website .
There are three types of links which are as follows:
- Internal links: are the links which redirect from one page to other in same website
- Outbound links: outbound links also known as external links which means giving a link to other site in different domain
- Inbound links: inbound links means getting backlink from different site
Out of three inbound links is most important ,they provide biggest benefit in ranking and building EAT .There are numerous way to generate links such as social media sharing ,sharing infographics and even just asking for back links.
But all inbound links are not useful as some are fake links intended to cheat ranking ,which need to be disaow or else it will affect rankings.
Difference between on-page and off-page seo
We have talked lot about on-page seo and it’s factors but there is one other strategy used caled as off-page
On-page seo: it is all about doing everything in website to boost ranking with optimizing using keywords such as keyword optimization,images optimization,meta tags and website structure
Off-page seo : it is all about external way of ranking by getting back links from other sites,local seo,social media mentionsand ppc .
You have to give more importance in on-page but off-page also important as both need to go side by side in rankings.First build a webpages and optimize according to search engines then build back links for promoting website.
Conclusion: yes end of day seo is all about optimizing website properly to make it available for users search queries in top SERPs.
And for this both thse startegies on-page and off-page so simulatenously .
Good blog but I want more understanding on off-page seo