On-page SEO optimization is process of picking off page’s content ,meta tags and internal links for getting more visibility and traffic. Or in other words optimizing website with required keywords to help search engines to understand our website .
And here comes lot’s of benefits,Firstly comes increase in traffic.
The first five organic results gets 67 % clicks and the next five gets 3% and it drops from there ,so for more traffic you need to be in top.Secondly high ranking sites CTR is high and for google mobile search results CTR is 26.9% .
Now more than 90% users who search using mobile for something nearby business the same day you will see impact of organic SEO and on-page optimization is important factor in ranking.
So you will know something now about how does on-page SEO helps in organic ranking and traffic and let’s enter into steps further.
12 important on-page SEO optimization factors
On-page SEO optimization is divided into three categories which are
1) Content,HTML and website architecture and let’s look it individually
Content
You must heard before that content is king in SEO, both for search engines and users everything goes around content and factors of content which helps in on-site are as follows
1)EAT
Google gives value sites according to EAT means expertise, authoritativeness and trustworthiness ,in google guidelines it is mentioned numerous times it’s importance.
Google has given importance some elements (page rank and links) which is accepted in SEO for on-page factors for more information click here
2)Keywords
The best way to show website content is by answering users question in the language users use, pages that uses the keywords which users types as query as heading,tags,images are more relevant to search.
It’s easy to use keywords for let’s say a furniture store then include keywords like sofa,dining table,bed etc and if it’s specifically for any particular category of furniture then log tails keywords used e.g long size bed for couple ,4 feet four legged dining table etc .
In short you need to write content according to users search query, including in tags,images etc so before writing keyword research thoroughly .through in free keyword research tools
3) SEO writing
Writing content which is relevant for both search engines and users for conversion or traffic to site .some major key points is there for helping you master the art as follows
- Readability : writing the content in unique and easier way to understand and users can find the information quickly and understand well for what they are searching.
- Don’t use over stuffing of keywords: keyword stuffing should not be done ,as it is seen as low value in google eyes which was previously used .If you will use now then google will degrade ranking and ultimately remove from SERPs.
- Brief sentences and paragraph: keep sentences and paragraph short otherwise users will run away.
- Subheading inclusion :subheads attract users while scanning page because of its size and make them read down in the content .
- Bulleted lists: Bulleted list makes easier in understanding and attractive and makes them sense for users.
4) Visual assets:
Use videos, images and infographics to make more interesting to users and helps in ranking by boosting SEO .More than 36 % consumers uses visual search online before buying any product .
if you are not using then traffic will be less compared to competitors .Make sure images should be compressed or else it will affect page speed and images should be shareable which can help in back linking which can boost EAT.
HTML :
Hypertext language which is the code used for webpages structure and content ,they tells users browser what and where to show and tells search engines what is the website all about and where should they rank for your website .
5)Title tags:
Title tags are used to give brief information about webpage in SERPs using targeted search query keywords by users to get information or any product or services to reach that particular content, which is not directly helpful for ranking but definitely by seeing these users are going to click the tags and traffic comes to the page and ranking happens.
For more info click here
6)Meta description:
Better meta descriptions gives users better understanding of page and get’s more clicks so for that webpage which is ranking is important .
7)image optimization :
Above We have given a brief short introduction about images,videos in visual assets section above now we go deep into it why we need to do images optimization .
Images are not read by crawler directly so for that we need to optimize using keywords related to that page and the steps which we need to taken care of are as follows
- SEO friendly alt tags must be inlcluded
- Choose the right size images for loading fast
- Customize file names properly not like IMG_1234
- Make sure images are mobile friendly
8)Geotagging (for local search):
Local SEO is used for businesses in nearby area ,to connect people we need to optimize on-page local SEO. There are some SEO tactics for local SEO which are as follows
- Optimize local listings and citations including name of business,address,phone number,website URL, and business descriptions and customers reviews with third party app.
- Optimizing for local content ,including searches for near me ,providing for local based content or buying local website or blog
- Optimizing and building links with local businesses
Make sure to add location in keywords and content wherever it’s required.
Website architecture
A well structured website according to category,subcategory,products pages is important for better crawling and for users to find pages available in website,factors before optimizing website architecture are as follows
9)site speed:
Site speed is one of the important factors for website ranking as low site speed can hamper ranking and will drive away traffic .
If we can’t meet the standards of google core web vitals of minimum thresholds and if website is not attaining these standards then you need to do some changes such as
- Compressing images
- Reduce redirects
- Optimize images
- Leverage browser caches
10)Responsive designs:
In year 2016 mobile searches surpassed desktop searches for first time which later grown more ,mobile now show more than 56% and tab 2.4% because more usage is through mobile.
Google started prioritizing the site with responsive designs which are made for both mobile search rankings and without responsive designs.
The mobile friendly updates only impact mobile based search and still without responsive designs also ranking happens but google give more priority with sites have mobile site version.
11)URL structure:
Google used to give priority when keywords are used to be added in URL for ranking ,but after google algorithms change now it’s a smaller role that doesn’t mean it is not valuable but not much unlike before.
12)Links:
As per EAT one of the best way to gain website expertise,authoritativeness and trustworthiness is to get back links from high DA website .
There are three types of links which are as follows:
- Internal links: are the links which redirect from one page to other in same website
- Outbound links: outbound links means , giving a link to other site in different domain
- Inbound links: inbound links means getting back links from different site
Out of three inbound links is most important ,they provide biggest benefit in ranking and building EAT .There are numerous way to generate links such as social media sharing ,sharing info graphics and even just asking for back links.
But all inbound links are not useful as some are fake links intended to cheat ranking ,which need to be disaow or else it will affect rankings.
Difference between on-page optimization and off-page optimization in seo:
We have talked lot about on-page SEO and it’s factors but there is one other strategy used called as off-page
On-page SEO: it is all about optimizing website using keywords for which user search to boost ranking with adding keywords in require fields such as keyword optimization,images optimization,meta tags and website structure
Off-page SEO : it is all about external way of ranking by getting back links from other sites,local seo,social media mentions and ppc .
You have to give more importance in on-page but off-page also important as both need to go side by side in rankings.First build a webpages and optimize according to search engines then build back links for promoting website.
Conclusion: yes end of day SEO is all about optimizing website properly to make it available for users search queries in top SERPs.
And for this both these strategies on-page and off-page so simultaneously .