Marketing is all about making customers aware that your product is best for there requirement. For that you need to have knowledge what are your competitors doing and offering.
To know more about competitors the only way is SEO Competitor Analysis for competitors and create the best product and content to beat them in getting rankings and attracting users to buy your products.
These guide help in understanding SEO Competitor Analysis and before that who are real competitors to take necessary steps in beating them:
Effective Competitor Analysis Strategies for SEO Success
Discover Competitors in SEO Analysis for Enhanced Page Performance and Ranking.
There might be numerous SEO competitors in different niche for which you are competing in SERPs
e.g A travel company is ranking for best bus services Bangalore to Goa is competing with other travel agency but if it ranks for top 10 travel agency in Bangalore is giving competition to all bloggers writing for travel blogging.
Your top SEO competitors are the No 1,2,3 SERPs positions for the keywords you are targeting regardless of they are your business competitors.
If your website offers different categories of products of different niches then your competitors are also different for each category.
To find out competitors it’s very easy to type down keyword in google search engine and collect the top domains in SERPs or by entering your domain in any competitor analysis tool .
If your competitors are ranking because of videos or keyword ranking with some videos then for this you have to make video content .
Give attention to competitors having local maps
Check keyword difficulty for competitors in competitor analysis tool:
Using competitors analysis tool check the strength of domain and analyze other factors such as below:
Domain authority
Domain country and age
Indexing in search engine
Catalog listings
Back link data
Alexa rank
Traffic volumes
Social signals
Then write all information of competitors and then check that if the difficulty of competitor is high then there SEO is more strong and it is difficult to beat them.
Focus on competitors having low overall scores ranking well for niche keywords.
Checking for new keyword opportunities in SEO Competitor Analysis :
TF-IDF analysis is useful technique in analysis content and adding keywords in your content which are competitors using .
This makes you to properly optimize your pages for search engines and discover low competition keywords which you may have missed before.
TF-DF measurement is done by how often keywords appears on page is multiplied by how often keyword should appear
TF= 1 + keyword count/word count
IDF= 1+ [total documents/ documents with keyword]
When you analyze using TF-IDF you find lots of phrases and keywords are same for top listing pages and if you haven’t used then you need to add to existing relatable pages or create a new page related to the terms to boost in semantic search .
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Analyze on-page optimization in SEO Competitor Analysis :
With competitor analysis tool you can check on-page optimization done on webpages and content of competitors ,how frequently they are updating content and which keywords they are targeting.
Give special focus on meta data and headline strategies such as title tags, description tags number of characters and keywords in Urls etc
Try to find there internal linking strategies which pages they have targeted and which keywords they have used.
Analyze there content what content strategy they have used such as
- Topical relevance
- Types of content competitor are creating
- Video length or word count
When google crawler visits websites all these things taken into consideration
Check competitors back link profile in Competitors in SEO Analysis:
While checking back link profile we check where competitors are getting back links and what are the high DA back link and using this we can also build high quality back links for our website
Check site structure and UX in Competitors in SEO Analysis:
Check for good user experience site which google gives more priority ,any algorithms changes in recent years are solely based on UX –better mobile experience, faster pages and improved search results.
If your website is slower in comparison to competitors or more confusing or navigation problems then you need to rectify error which website experiencing .
- Optimizing sitemap for better crawl
- Page speed optimization specially landing pages
- Every element in site should be based user intent
To check what competitors doing you need to look landing pages of website of competitors For
- Check click depth
- Check for any orphan pages
- Check for pages rank distribution
After analyzing competitors website if they are ranking even after outdated website or poor mobile optimization then it’s opportunity to gain ranking by beating competitors in SERPs
Check how they are leveraging social media in SEO Competitor Analysis :
Checking competitors social media strategies what content they are posting, how frequently they are posting ,how they are communicating with users ,what types content gets more engagement
These all things can be checked by special social listening tool
Check for competitor ads spend in SEO Competitor Analysis :
After doing everything in SEO Competitor Analysis ,if your competitors is beating you in SERPs then check there any paid campaigns are used what money they spend that they are beating you for conversions and sales. And doing same like them check what users are spending money and for which posts they are using paid ways etc
Conclusion:
After checking all above points in SEO Competitor Analysis finding gaps in competitors ,strengths and weakness in on-page optimization, back linking, keywords for which they ranking and what keywords they are missing to target and what gaps they are missing in content that can be noted and make a seo strategy for our website to beat them in ranking .