Off-page SEO is part of SEO process which is building back links from same niche sites which helps in ranking in search engines.
When a site gets inbound links from sites having good authority then link juice is transferred to our website and google prioritizes our site and traffic also comes from high DA sites which helps in ranking in top of search engines.
Why Off-page SEO is important?
Off-page seo is still important as total back links and ranking has a strong corelation
Google has said that back linking has increased site size and page ranks is still valued.
For example Google’s Quality Rater Guidelines stated that it relies on off-page site reputations to trust called as reputation search .
Reputation search includes online customers reviews, recommendation from experts and mentions from Wikipedia article, news article or very well-known articles.
What is the difference between on-page and off-page SEO?
On-page SEO is optimizing website on page things which are available means using keywords optimizing URLs, content of webpage, image optimization, internal links.
Whereas off-page SEO means getting links from other website having same niche with good high authority or mentions in other sites.
e.g. I have a blog post on local SEO and google my business where from the images to title with h1 tags all are optimized using the keyword local SEO and google my business
For the meta tags which present the webpage short version in google to draw users and land in the page where I have optimized using the keywords local SEO and google my business
Even though we optimize my webpage fully using keywords and using all tactics of on-page but still for ranking in first page it is not yet done and for that to happen off-page SEO is needed.
Best off-page SEO techniques
Link building:
Link building is process of getting links from other websites which is called as back links.
More back links to site means more authoritative site is which it seems to google, especially when it comes from high authoritative domains. Semrush has a metric of authority score which is measured by quality and quantity of links, organic traffic levels and how naturally it comes to site.
Broken link building:
Broken link building means finding relevant links which are not working properly, so convincing creators that to update them with links to our site.
i.e. suppose your competitor got a link from an industry publication for page which has been deleted or removed.
Then you could contact the publication and let them aware that their link is not working so they could link to your resource page.
So, look for such broken links and contact there link provider and ask them to build for you for the resource it is needed, as you can see below how to find the links:
Brand mentions which are not linked:
unlinked brand mentions are references to your brand that don’t include any link e.g. (richidigital rather than richidigital )
But in many case publishers will be willing to give a link if you approach them. To find brand mentions go for brand monitoring app and just set up for your brand name and go to mentions report and filters for reference without being linked to you.
journalist request:
Journalist need expert commentary for their articles or other brand assets e.g. images. if you can provide their needs then they may give you a link for your site in return.
You can get journalist request in a platform Connectively and twitter called as X with hash tags #journorequest.
Content marketing
Content marketing is an important aspect of off-page technique as publishing good unique content gains back links from high authoritative sites and gains media attention by using EEAT content.
And sharing contents in social media channels boost off-page signals as follows:
Digital PR:
Digital PR is PR techniques to build back links which is important nowadays of link building tactic for many SEO experts.
PR campaigns help in:
- Increase brand awareness and brand searches
- Keeping your business in upfront of target audience
- Drive referral traffic
- Show EEAT
Social media:
Social media doesn’t directly help in ranking but it’s good for getting attention.
The more people share your content in social media more traffic and links to that specific content will get And if you don’t get links to content or traffic but still you get attention which will help in brand searches or mentions.
Influencer’s marketing:
Influencers marketing means involving influencers/bloggers/content creator in marketing your product or services through.
It’s a magnificent way to build brand and highlight content and reach audiences which are new.
Influencers are having large amount followers and wide reach of audience which will help your product and services to reach them only when your product or services page are present in the platforms.
Use filters for number of subscribers, category, price and more to find the right influencers which will be right for your personal brand.
You can see a list of filters, once you click on influencers picture, you will see their engagement status and email id if it is listed publicly.
